A new successful collaboration between LE BHV MARAIS and Paradigme
The new partnership between LE BHV MARAIS and Paradigme has exceeded expectations. And for good reason, more than 600 items of clothing were collected in a single weekend, an increase of more than 20% compared to the previous operation!
Promising figures
During this successful weekend, around 100 people chose to resell their clothes at the BHV MARAIS Paradigme pop-up , an average of 6 items of clothing collected per person . A success which testifies to the effectiveness and attractiveness of this partnership.
In addition, more than 10% of the salespeople who participated in the first Paradigme operation with LE BHV MARAIS returned a second time , satisfied with this solution to sort their dressing room .
More than 15% of the sellers even returned several times during the weekend , convinced by the efficiency and simplicity of the resale system.
An intergenerational initiative
The operation attracted participants from all generations , with an age range ranging from 18 to 80 years old among the sellers. An observation which demonstrates that this concept of resale in department stores of second-hand clothing appeals to both young people and older people . The simplicity of the approach transcended generational barriers, making this initiative accessible and attractive to everyone.
The success of an innovative model
The very good results of this collaboration once again confirm the effectiveness of the second-hand model developed by Paradigme and LE BHV MARAIS . By emphasizing the reuse and upcycling of clothing, this approach helps reduce the fashion industry's ecological footprint while providing a sustainable solution for consumers. The sellers were thus able to swap the pieces of their dressing room for items from BHV : decoration, food, fashion, DIY, tableware, etc.
A promising future
The pieces collected during this operation are then resold in the BHV MARAIS corner on the paradigm.fr website . This initiative offers a unique opportunity for buyers to find quality second-hand clothing from great brands at reduced prices, while supporting a more responsible approach.
Clothing that did not meet the resale conditions was donated to the Emmaüs Défi association .
The partnership between LE BHV MARAIS and Paradigme has clearly proven its effectiveness and appeal with these new results . The success of this second operation demonstrates consumers' growing commitment to second-hand goods. By joining forces, Paradigme and LE BHV MARAIS have charted the path towards a new second-hand model that is simple and accessible to all.
Resale of second-hand clothing is growing in popularity and there is no denying that department store initiatives like this will play a key role in positively transforming the sector .
