A major renewed clothing collection and a fruitful partnership between Paradigme and LE BHV MARAIS.

BHV MARAIS andParadigme recently joined forces to inaugurate a second-hand pop-up in the heart of the iconic department store. The event began with a collection of second-hand clothing, demonstrating the growing enthusiasm for this innovative initiative.

Notable enthusiasm during collection

The inauguration weekend was a resounding success with nearly 500 pieces of clothing collected in just two days. A significant gesture in favor of more circular fashion . A portion of these items will be reserved for Emmaüs Defi , thus supporting their associative cause.

Loyalty and satisfaction

The continued commitment of customers to this initiative was clearly demonstrated by the participation of nearly 50% of the sellers present during the first two collections organized by Paradigme at BHV MARAIS. This underlines lasting satisfaction with the second-hand service offered by Paradigme and LE BHV MARAIS

The growing appeal of the Paradigme community

Another indicator of the success of this collaboration is the fact that almost 2/3 of the participating sellers were Paradigme subscribers . This demonstrates the growing interest of our partners in attracting new customers thanks to our unique second-hand fashion offering.

Paradigme would like to express its gratitude to the dedicated teams at BHV MARAIS who made this exceptional operation possible. Thanks to their support, this first collection was successfully carried out. Sustainable fashion enthusiasts can already mark the dates of January 27 and 28, 2024 in their diaries for a new operation which promises to be just as captivating.

The fruitful collaboration between Le BHV MARAIS and Paradigme in the field of second-hand fashion is strengthened with each event . The impressive figures from the latest collection attest to the public's growing commitment to more responsible and circular fashion. Stay tuned for upcoming Paradigme events!