Our history
Our history
A family project
Paradigm is the story of 2 brothers , Fabien and Vincent , who, from a very young age, dreamed of setting up a project together. This common project became obvious at the end of the successive confinements where Vincent and Fabien were reunited under the same roof, sorting their wardrobe like every French person at that time.
Like them, they have come up against the problems of current resale platforms : on the one hand a time-consuming, very uncertain sale, demanding customers, and on the other a bad buying experience...
They then took the time to interview second-hand followers and recalcitrants to understand their needs . It was also necessary to involve the main players in fashion, the brands , and to imagine with them a new model by adapting the existing one.
Paradigme is first a family project, which has become a benevolent community where sellers, buyers and brands agree on a new way of consuming fashion .
